For every occasion, a tequila
that makes a difference.

“El Texano” is part of a conglomerate with roots in the
alcoholic beverage industry dating back to 1886.

Founded in 1989 as the company’s first registered brand, it began as a product made from fermented sugarcane.
The brand pays tribute to our founder, who entered the alcoholic beverage business by selling sugarcane alcohol
by the gallon or liter in small Mexican towns, always wearing his iconic Texan hat while working.

From a small Mexican town to the world,
El Texano is a brand that honors its roots
with every bottle.

Produced by Compañía Tequilera La Misión in the Valles de
Jalisco region, the tequila benefits from the region’s unique soil characteristics, giving it its distinctive quality.

Jalisco, México

In 2007, the group expanded into the tequila
business, leveraging the “El Texano” brand to
seize new opportunities in the market.
Today, “El Texano” is sold in the United States
and several Central American countries, with
aspirations for further international growth.

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